Guru Marketing Insights by Terrence B. https://gurumarketinginc.com/ Practical marketing guidance from Terrence B., founder and lead consultant at Guru Marketing. en-ca Fri, 07 Aug 2026 12:00:00 +0000 The SEO work that actually moves revenue https://gurumarketinginc.com/articles/seo-revenue/ https://gurumarketinginc.com/articles/seo-revenue/ Terrence B. Wed, 15 Jul 2026 12:00:00 +0000 SEO Most SEO reports measure things that do not pay you. Here is the short list that does. Why your ad account plateaus at $10k a month https://gurumarketinginc.com/articles/ad-plateau/ https://gurumarketinginc.com/articles/ad-plateau/ Terrence B. Mon, 22 Jun 2026 12:00:00 +0000 Paid Advertising Scaling is a creative and account structure problem before it is a budget problem. Your brand is not your logo https://gurumarketinginc.com/articles/brand-not-logo/ https://gurumarketinginc.com/articles/brand-not-logo/ Terrence B. Mon, 08 Jun 2026 12:00:00 +0000 Brand Strategy A logo is a bookmark. The brand is everything the bookmark points to. Publish less. Rank more. https://gurumarketinginc.com/articles/publish-less/ https://gurumarketinginc.com/articles/publish-less/ Terrence B. Tue, 26 May 2026 12:00:00 +0000 Content Strategy The content treadmill is a trap. Depth compounds while volume decays. How to vet an influencer in 20 minutes https://gurumarketinginc.com/articles/vet-influencer/ https://gurumarketinginc.com/articles/vet-influencer/ Terrence B. Tue, 12 May 2026 12:00:00 +0000 Influencer Marketing Follower count is the least useful number on the page. Learn what to evaluate instead. Attribution is broken. Measure this instead. https://gurumarketinginc.com/articles/attribution/ https://gurumarketinginc.com/articles/attribution/ Terrence B. Tue, 21 Apr 2026 12:00:00 +0000 Marketing Analytics Stop arguing about last click and start measuring incrementality with holdouts and blended acquisition cost.